Strategy & Consulting - Craig Haller
Strategy and consulting.
Applied attention
I help businesses clarify their message, understand their audience, and build systems that support real growth. My work combines brand strategy with performance marketing, always with a focus on clarity, consistency, and results.
Focus areas.
I work across two connected fields:
Performance marketing: SEO, paid search, and conversion-focused improvements that increase visibility and strengthen return on spend.
Brand strategy: Positioning, messaging, and creative direction that give teams a clear identity and a unified story across every channel.
Approach.
Every project begins with understanding the business and the customers it serves. From there, I create a plan that is practical, measurable, and built to scale.
I work with startups and established companies to design marketing systems that are stable, efficient, and aligned with long-term goals.
Notes on strategy.
Essays and reflections on clarity, communication, and creative systems
Field Notes
